Yum! Brands, Inc.


ObjectiveYUM Logo

Eliminate state and federal regulations that prohibit dual-logo highway signs on interstate highways.

Improve state transportation officials attitude regarding a potential waiver.

Strategy

Convinced cabinet officials of the need for the change since dual restaurants such as KFC and Taco Bell offered travelers one-stop options for dining.

Lobbied key lawmakers at the federal and state levels for legislative/regulatory relief.

Drafted language directing the Transportation Cabinet to apply to the Federal Highway Administration for a demonstration project on dual-logo signage on Kentucky interstate highways.

Utilized key members of congressional delegation with close ties to the Federal Highway Administration to ensure the project would be approved.

Results

SJR 52 was introduced by Senate President David Williams directing state transportation officials to apply for the demonstration project.

The resolution passed unanimously and was signed into law on March 15, 2002.

The request was approved by federal officials with the urging of Congressman Hal Rogers who chaired the Appropriations Subcommittee for Transportation.

Motorists now see dual-logo signs on Kentucky interstate highways depicting various Yum! Brands restaurants (KFC, Taco Bell, Pizza Hut, Long John Silvers, A&W).